Saturday, July 25, 2015

THE SARTORIA

The history of sartorial tradition in Naples goes back to 1351 when Neapolitan elegance started to take shape with the birth of “Confraternita dei Sartori”.
In the 1800's, the sartorial tradition in Napoli grew even bigger. The noble families all around the country were hiring Neapolitan tailors to get their clothes tailored and make sure they were up-to-date with their style.
In the 900's, more tailored transformed their little "bottega" into fashion houses and turned into world references in the industry: Kiton, Isaia, Marinella are just few well-known of the many fantastic tailors still present in the area.
Today, the "stile Napoletano" is considered the best in the industry because of the innate elegance, the passion and their sublime craftsmanship.

Monday, July 13, 2015

CINEMATOGRAFEIDE!

Matilde Serao’s novels were adapted for film, which was the subject, among others, of her journalistic writings, such as her well-known reviews of films like Inferno, Quo vadis, and Cabiria. She also wrote original scenarios. As a regular collaborator of the film magazine L’arte muta edited by the Neapolitan distributor Gustavo Lombardo, she fervently promoted Neapolitan cinema, which was favoured by a cultural environment well oriented towards the Seventh Art.
Cinema was for Serao a popular art, able to reach a widespread and, at times, uneducated audience. In her 1906 article “Cinematografeide!,” the first article about film written by an intellectual in Italy, she caught the dawn of the Neapolitan enthusiasm for the cinématographe, suggesting, with the suffix of the neologism she coined, the emergence of cinema in Naples as an epidemic, a contagious disease.