IT'S NOW OR NEVER

In the summer of 1960 Elvis released a single that created as permanent division among his following. It's Now or Never was an ornately orchestrated rewrite of the classic Neapolitan ballad O Sole Mio, an awfully long way from what purists believed to be his roots in the vernacular music of dirt-poor Tennessee. 
It prefigured Kitsch Elvis – the Presley of Are You Lonesome Tonight, Wooden Heart, Surrender, Bossa Nova Baby and Viva Las Vegas – and thereafter his music tended to be a highly personal mixture of Nashville, New York and Naples (and occasional detours to Nazareth).