LA CANZONE DEL MARE

"He was a minimalist before minimalism; a jet-setter before jets were flying; a scientist before fabric technology became a discipline."

Born in 1914 to one of Florence’s most illustrious families, the Marquis Emilio Pucci di Barsento naturally embodied the jet set glamour of post-war Italy.

His first boutique was La Canzone del Mare on the island of Capri, even then a glamorous resort destination, where he developed wearable yet chic sportswear: “Capri” pants, silk twill shirts with a masculine cut, open-toed sandals and striped jersey tops, all in refreshingly vibrant colours that evoked the island’s natural beauty.